During my role as a content creator at Netflix, the primary challenge was crafting engaging, original content that resonated with diverse global audiences while aligning with the brand’s high creative standards. Balancing innovation with consistency in a fast-paced, data-driven environment demanded adaptability and a deep understanding of audience insights.

The goal was to create organic, fun content that highlighted the unique value of Netflix's diverse and important shows.

The result was a series of engaging, authentic campaigns that successfully showcased Netflix’s diverse shows, driving audience connection and enthusiasm.

Agency: Jellyfish
Big Thanks to Renato, Sarah, Eleni, Arthur and the rest of the Gang!